The Importance of audiences

Media companies and their audiences have a mutually beneficial relationship, meaning they both benefit from each other. Without an audience, there would be no consumption of products or media, therefore there would be no need to create them in the first place. Media companies receive their income from the audience and media that the audience uses for free (Such as social networking sites like Facebook) get their income from advertisers. Audience size and reaction is often used as a way of measuring success, advertising companies therefore use these figures as a way of deciding where and when they will advertise their products, based on their own target audience.

Audiences can be placed in different groups using many different methods, one method is
socio-economix values:

Survivors: Those that want securit and like routine

Social Climbers: Those what have strong materialistic drive and like status symbols.

Care Givers: Those who belive in caring and sharing

Explorers: For whom personal growth and influencing social change are important