Once our music video has been produced, it will be ready to be distributed. In order to achieve distribution, our marketing strategy will be key. The biggest part of this would be our Intended Institution that will constantly play our video. When reviewing music institutions that show music videos (mainly pop) the stand out institution is MTV Music. We feel that MTV will be best suited to our genre and style. The target audience for MTV is young adults which are particularly interested in contemporary music. We feel our music video will be a good representation of what young people look for in terms of music.
Not only do MTV show music videos via T.V, they also present them virtually online via their site. I have captured a screenshot of the site (to the left of the text.) Looking at the chart, the Artists highlighted are very similar to ours (Natalia Kills) this clearly portrays that this Institution is best suited for our Artist, and music style.
No comments:
Post a Comment