Magazine advertising are the adverts you see throughout publicaions, these adverts are important in keeping the magazine in business as the companies that are advertising will pay for their ads to be published. The main purpose of an advertisement is to persuade readers to buy the product. As there are a variety of different types of magazines companies or record labels would need to be specific as to which magazine they would want to place the advert.
As we are making our own music video I have been looking at a range of music magazines to find one which would be appropriate for our chosen artist and her genre of music.
I have been looking at three specific music magazines including, Vibe, NME and Spin:
However, I have found a music magazine called Spin which seems very appropriate for our artist Natalia Kills' song to be advertised in. Spin magazine was founded in 1985 by publisher Bob Guccione Jr. In it's early years the magazine had a broad coverage of 'college-orientated rock music' and on the verge of hip-hop. Artists such as Duffy, Lily Allen and M.I.A have all featured in this magazine who we feel can be seen as quite similar to our artist therefore placing an advert in this magazine would be targeting the appropriate audience.
I have been looking at three specific music magazines including, Vibe, NME and Spin:Vibe is a music magazine founded by Quincy Jones, the magazine prodominanetly features R&B and hip-hop artists. The magazines target audience are young, urban followers of hip-hop culture. After shutting down in 2009, Vibe magazine was privately purchased by the equity investment fund InterMedia partners. However, Vibe has a larger presense online. This maa#gazine wouldn't be appropriate for our advertisemt as it doesn't inlclude the right genre of music.
NME magazine was created in the 1980's after starting out as a newspaper, which was the best selling british music newspaper. During the 70's in became closely associated with Punk-rock. The NME focuses mainly on bands of the genre rock. With researching this it is clear that this isn't the magazine which would be appropriate for our advert as again the genre of music doesn't match therefore would be targeting the wrong audience.
However, I have found a music magazine called Spin which seems very appropriate for our artist Natalia Kills' song to be advertised in. Spin magazine was founded in 1985 by publisher Bob Guccione Jr. In it's early years the magazine had a broad coverage of 'college-orientated rock music' and on the verge of hip-hop. Artists such as Duffy, Lily Allen and M.I.A have all featured in this magazine who we feel can be seen as quite similar to our artist therefore placing an advert in this magazine would be targeting the appropriate audience.
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