Editing diary

When watching and analysing a variety of modern day pop videos I noticed that a variety of editing techniques were used. The use of editing when creating a music video is to make it more interesting and engaging for the target audience to watch. To keep our own target audience entertained we wanted to make sure that we used a range of editing techniques not only to entertain our viewers but to fit in with the codes and conventions of our chosen genre, pop.

What we used mainly when creating our music video was rapid editing, we did this to keep shots at a faster pace in order to keep it eye catching to the audience. By using rapid editing we can ensure that we show our variety of  locations and costumes to make it more interesting,  we hope by doing this that our viewers will want to carry on watching.

Also, to show we used a range of different editing techniques we have used replicate, which shows four of the same image. Although seems quite simple it looks very effective in our music video especially due to the themes that are involved in it e.g. drug use. We used this technique to symbolise how our protagonist feels due to the symptoms of her taking drugs.
We also changed the lighting through quite a few shots throughout our music video, mainly darkening them to give an overall quite a dark and negative feeling and atmosphere in the video itself. By doing this it also shows how our protagonist (Anna) becomes more of a negative character towards the end of the song.